In 2017, a year fresh out of getting my MFA from USC in Animation, I stepped into the role of Senior Art Director at BUCK on Facebook Alegria. I worked on this project from the ground up, starting with early designs to pitch to FB as style ideas, to defining style guides, toolkits and processes. I worked with team of 10+ illustrators and animators for around 3 years!

I loved this project because it introduced me to so many amazing artists, each brining their own point of view to a pretty rigid style.

While Alegria (and Corporate Memphis as a whole) isn’t as prevalent on Facebook as it once was, I still see the effects of the style across digital illustration. It feels pretty cool, to have once been apart of defining an artistic style that spanned the globe.